Say hello and welcome to my closet the hardcore 60′ and 70′ wallpaper trend. I’ve always wondered how do specific trends start? Is it one day a designer decides that he or she will make their collection all about one particular print as Donatella Versace did for her Spring 2020 fashion show. The show closed by Jennifer Lopez walking the runway ina replica of that iconic Grammys show-stopping dress – that created google images! Or is it something to do with their childhood home wallpaper? Hey, maybe that’s it! Because no one can explain to me how the 60′ and 70′ wallpaper inspired trend started. Nor do I want to research how it came to life. All I know is every brand and designer is giving this trend a go.
My take on trends is I imagine all the world-famous designers sitting at a round table. As if they are King Arthur’s knights of the round table making important decisions. Decisions regarding trends and fashion shows. They sit there playing a game of who gets the craziest and maybe even slightly shittiest collection by drawing sticks. Whoever pulls the smallest stick gets to design the crazy collection turned current fashion trend “that everyone wants.”
So the tale of wallpaper Nadya continues. Here we are stuck at home during quarantine and nowhere to go, to show off my supper pink wallpaper inspired ZARA dress. Why not stand against a white wall and pretend to be the decorative paper that I so much needed to spice up the interior of my rental apartment in the Netherlands. The outcome isn’t too shabby. I even kind like this crazy one-season trend. It reminds me of my bittersweet Russian childhood home, just not as colorful.
Because colors fade and trends change! And just like that, we must update the outdated items to be more current and on-trend! But should we chase trends like the wallpaper dress? Or should we be more sustainable?
Looking for answers and in hopes of gaining a bit of insight on sustainability and guidance regarding fashion and trends. I came across the Vogue Global Conversation on Zoom. Much of the talk taking part last week focused on the Future of Fashion. And the changes that need to happen for fashion to bounce back from this pandemic. Vogue editors, designers, and CEOs of luxury brands answered questions of what we should expect from e-commerce, creative side of fashion, runway shows, and the future of brick and mortar. Throughout the four day conversation, many of the participants had one thing in common, and that is trying to focus on sustainability.
“We have to stop and consider the waste. It’s spiraled out of control,” said Stella McCartney.
Truth in these words: Clothing drops at the boutiques in a blink of an eye, and trends change faster than seasons. And no, I not just talking about fast fashion; I’m talking Prada, Gucci, Chanel, and other luxury brands. There is so much merchandise available for purchase that the whole idea of shopping “because you need something” has completely lost its point and flown out the window. Shopping is now all about keeping up with the current trends! It’s like a dictatorship, with one common goal, achieving the Kardashian trendy look. Nothing against them, they sure know how to sell, be trendy and remain on top of the fashion food chain (like lions, Bitch)!
If luxury brands are serious about this sustainability talk, my question is, are they ready to change their policies? Famous designers are all forward with this idea of “happy and healthy earth”. But that makes me question the whole concept of luxury. Luxury brands aren’t exactly built on sustainable grounds and don’t particularly recycle. Of course, if you’re talking about Stella McCartney, then yes, but her clothing isn’t cheap, and that’s a fact. Other brands don’t entirely focus on saving the earth; the motto is more or less: sell more and make more, produce, and produce.
Clothes by Stella McCartney:
One season trends such as the wallpaper dress trend are fun, crazy, over the top, wild, and whatever you might want to call them, but are they worth the money? Is this what the big-name companies are missing from their mission? Trends aren’t for everyone! Not everyone wants trendy or fashionable clothes. Some want comfort and long-lasting wear. Especially with the current global crises, many people lost their jobs, and seasonal trends like the wallpaper dress, isn’t something on a shopper’s mind, or is it? – This question we need to answers ourselves; everyone will feel different and have different opinions.
Decide for yourself or take stans on what we should expect from fashion. Take note of what we should focus on as a fashion community. Start with the Vogue Global Conversations; if you didn’t experience it live, I urge you to watch the conversations.
Sustainability is an excellent idea and a thought, but if the clothing is going to be expensive, then forget about it, buddy, I’m not down. I love fashion, and I love our planet, but choosing between a two hundred dollar dress from Arket (that recycles and uses recycled materials) and a one thousand dollar dress from Stella McCartney, that’s all about sustainability I will choose Arket over and over! Sustainability isn’t cheap, and to change a whole luxury ecosystem, time needs to pass, and policies need to change. Until then, I will be as eco friendly and sustainable as I can be, by shopping at brands that have a reasonable price point and forwards thinking.
P.S – until further notice, I will wear my bright pink “trendy” wallpaper dress, that’s not so sustainable!
Clothes By Arket: